Your business should evolve along with technology. At this stage, deciding how to transform an organization is more important than choosing to transform it.

The goal of digital transformation is to help your company grow by experimenting with cutting-edge technology and re-evaluating how you currently solve everyday problems. A transformation may or may not have a distinct end point because it is an evolution.

According to research, 35% of business executives said that adopting digital transformation has improved their ability to meet customer demands.

A new type of contemporary buyer has emerged as a result of the shift in customer expectations brought on by these new digital technologies. Consumers of today are always online, accustomed to using apps, and knowledgeable about the capabilities of technology.

Most businesses have a large number of customers who access mobile, IoT, and other channels in addition to mere old web apps. Businesses must safeguard their operations from threats to consumer-facing channels as consumers perform more high-value, sensitive transactions digitally.

How does CIAM play a vital role in digital transformation?

Customer Identity and Access Management, or CIAM, enhances the omnichannel customer experience by fusing diverse back-end systems into a single, all-encompassing solution. This gives customers instant access to every service they require while significantly increasing organisational risk related to security. Let’s read more about how CIAM helps.

Your customer anticipates a smooth User Experience

Customers frequently stay loyal to a brand because of their positive customer experiences. Therefore, to adequately protect customers, the customer experience must also be consistent with the brand personality.

In the Experience is Everything survey by PwC, 73% of consumers think that a positive brand encounter is essential, and 52% said they would pay more for a quick and effective experience. Customers know exactly what they want: a simple, omnichannel, personalised, and secure experience. And if you are unable to provide this for your clients, they will probably go for another brand that can.

Scalability as your firm expands

Any software solution must have the ability to scale, and CIAM is no exception. Every consumer has a unique identity that needs to be protected, and as your business expands, you’ll need to offer more security.

CIAM promotes scalability by assisting digital teams in launching ideas quickly. For development teams with limited resources, the identity layer often needs considerable modification before new customer-facing apps and services can be launched. To reduce time to market, a strong identity solution provides them with adaptable building pieces that are simple to use.

Unify scattered consumer data that is scattered

Businesses can link consumer data points from each of their services into a single account with the use of CIAM. As a result, there is no room for silos or fragmented data in the unified view of consumer data that is produced. Additionally, businesses obtain a comprehensive understanding of the customer, which is a necessary condition for a successful digital transformation.

Increase compliance and security

Cyber attackers frequently seek personal information, according to a study. They use this information to take over user accounts or make logging into those accounts difficult.

The reputation of a company is negatively impacted by such events. CIAM helps businesses protect the privacy of their customer data, which can be complicated to achieve throughout the digital transition.

Conclusion

Businesses are moving rapidly toward digital transformation, thus the importance of digital adaptability is still unmatched. Businesses may take full advantage of digital agility by implementing a CIAM solution that supports agility and overall business growth, such as DigiTaiken CIAM solutions. Get in touch with us if you want to experience the future of digital agility with a reliable CIAM solution built on the cloud.